About
I help organizations communicate complex ideas with clarity through strategy, content, and technology. My work spans healthcare, nonprofits, entertainment, tourism, and consumer brands, and I stay involved from discovery through launch, aligning messaging, user experience, and technical architecture to build websites that people actually use.
I began my career in digital with entertainment brands at Music City Networks, then served as Vice President of Product Development at Idea Den, where I shaped a platform that combined content and commerce. In 2015, I co-founded By The Way Labs with Dennis Thompson and Ted Benice, and more than a decade later, the three of us still run the company, bringing decades of experience to every client without the overhead of a larger agency.
These days I lead strategy at By The Way Labs, working mostly in Drupal, content architecture, and StoryCanvas, our publishing platform built to make fast, accessible, story-driven websites far simpler to create.
